A Common good™ offering
The new performance marketing engine.
Common Good has developed AgileAds™ – an integrated approach to media management and content creation that fights against the long-held agency norms of “give us a few months to get things working” or “we need a month to do creative.” We understand that growth brands no longer have the luxury of relying purely on long-term advertising strategies and precious (and pricey) creative production.
AgileAds is a new model powered by humans and supercharged by machine learning. This unique approach allows rapid content iteration that learns and improves over time, helps meet consumer demand, creates new answers, and drives results beyond what an experienced marketer could do.
Great partnerships start with a conversation. We’re here to help you grow.
____ Why we’re different
56
Years building & growing brands
$100m
In combined media directed
$4b
In lifetime client revenue created
Advertising has changed meaning creativity must constantly evolve
The media landscape is more challenging than ever before. The traditional funnel has collapsed. Today, media planning and creativity have to address the disparate way in which audiences consume media, ensuring it’s relevant, correctly targeted and as personalized as possible.
Our approach solves these challenges by rapidly producing assets at scale and deploying them correctly. We test and iterate quickly, gaining valuable insight in the process. Strategies are constantly nuanced, using machine learning, to ensure sustained performance. Smart humans and smart technology make it possible.
We help clients uncover growth opportunities faster through machine learning.
Moments that matter
Our data sets, strategists and technology tools help us find opportunity in the moment. We’re now able to take advantage of unique triggers – seasonality, cultural happenings or timely events that shape the consumers’ frame of mind.
AgileAds allows us to leverage these insights and take action during times when consumers are more willing to pay attention and convert to loyalists. Reach out to learn more about our process, results and how they might benefit your business.
All great partnerships start with a conversation.
Services
Media Planning & Buying
Data Analytics & Reporting
Ad Operations
Business Planning
Creative & Copy
Content Creation
Marketing Strategy
Audience Building
Case Study
To accelerate growth for Nature’s Sunshine, Common Good used its AgileAds methodology to create mulitvariant assets at scale. The aim was to tailor the advertising to resonate with specific and ever-evolving audiences – quickly and cost-effectively.
Copy, creative and product imagery along, with User Generated Content (UGC) variations, were rapidly deployed and continually adapted. Data was analyzed, assets redeveloped and redeployed – gaining maximum effectiveness. Efforts that would have been, in the old model, time consuming and costly were realized quickly and at a tremendous value and lead to substantial business growth for Nature’s Sunshine. Reach out for more case studies and to learn how we can support your specific needs.
Read enough? We’d love to hear from you.
Example of multivariant asset creation
Transparency
A key aspect of what makes us unique is our commitment to transparency. Clear, detailed reporting outlining where a clients’ media spend is going, how it’s working and how our fees work into the equation is standard.
With simple, yet robust processes and clear frequent communication, we create lasting partnerships that build value for our clients and their customers.
We offer simple-to-understand pricing that eliminates surprises and ensures clarity, allowing clients to accurately plan and budget.
Pricing
We include everything in one simple price. There are no additional markups or performance-based amounts to pay. Everything you need is included across paid social (Facebook, Instagram, TikTok, Pinterest, LinkedIn).
- Month 1 – Per Platform Setup Cost $5,000
- Strategic learning plan based on our hypothesis of what the brand needs to know to grow
- Current platform audit and review
- Platform setup
- Analytics setup
- CGAi content platform setup
- Subsequent months include
- Per platform management fee based on media spend
- Platform optimizations
- Platform reporting
- Realtime dashboard
- Learning plan updates on a monthly basis
Our ongoing monthly management fee includes CGAI content production, media management, reporting and ongoing analysis/optimizations.
Fees are billed based on Net Media Spend, there are no other costs.
*Fees are based on a 90-day commitment.
|
Monthly Media Spend |
Monthly Management Fee |
$5,000 |
$5,000 |
$10,000 |
$6,500 |
$15,000 |
$7,000 |
$20,000 |
$11,500 |
$25,000 |
$12,000 |
$30,000 |
$14,500 |
$35,000 |
$15,000 |
$40,000 |
$16,000 |
$45,000 |
$17,000 |
$50,000 |
$18,000 |
When you need more
Additional services when you need an increased level of content, creative thinking, reporting or even higher performance.
|
Additional media platforms |
Adding additional platforms like Snapchat, Google Search or even Digital Programmatic is simple when you need to expand your footprint. |
$5,000 a month per platform |
|
UGC content without the hassle |
We have a network of creators to tap into when we need content that breaks the 4th wall, builds credibility or communicates an honest testimonial. |
$1,200 for three videos |
|
Real-time dashboard and analytics |
When you want data transparency and everything at your fingertips, we’ll build you a comprehensive dashboard detailing each additional media channel you are running and can customize it, if needed. |
$200 per channel per month |
|
Additional creative support |
If you need additional support from a designer, copywriter or strategist to develop new ideas and creative, we’ll pull in the best and dedicate them to your needs. |
$1,600 per day per resource |
|
Adapt content for other use |
We can adapt nearly anything you have into anything you need, whether it’s an email header, display banner or website image. |
$500 per asset |
|
Ad hoc data science or analysis |
We can rip apart any data or insight to an extreme degree when you need to show unique information. Of the measure requires a study of sorts, we can help make it happen. |
$1,600 per day per resource needed |
____ Select Partners
All great collaborations start with a conversation.
Contact us. We’d love to hear from you.
Common Good is the Health & Happiness Agency. We’re on a mission to grow brands that do good in the world. With 50+ years in business, we’ve helped some of the world’s best and brightest brands reach new heights.
1800 Wazee Street
Denver, CO 80206
(303) 333-2936
commongood.co